A few examples that show the evolution of a campaign, from creative concepts to real-world content.
Returning the favor
We can get so lost in our day-to-day lives that we forget that we are a part of a greater world, that nature — even when we don’t notice it — is all around us. And that what it gives to us is life-sustaining. We will reach out to men and women who appreciate nature for all that it provides and who have devoted their lives to preserving it.
From sustainable farmers to scientists fighting to save critical species to photographers who capture extreme terrains, we’ll highlight the work that these folks do, why they do it, and why we should all care.
The result:
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A forgotten craft.
There was a time when people were a lot closer to the foods they ate. They grew their food, nurtured it, and eventually, ate it. Fast forward a few years and a few iPhone upgrades later, and this intimacy with food is all but a forgotten craft.
We’ll share the stories of the people who farm, those who still churn butter, and the ones who still curdle milk to make our favorite cheese. We’ll learn about their personal history and the reasons why their passion for dairy prevails in the face of constantly changing technology and diet trends. And we’ll learn about the traditions that, through their craft, they’re maintaining for future generations. Because our audience has a proven interest in the personal stories of folks whose hard work has an effect on our day-to-day lives, even when we don’t realize it.
The result:
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When you pay it forward with love, the world’s a more beautiful place: Together, we will demonstrate what a powerful force love is. We’ll tell stories that show how a single loving action can have a powerful ripple effect that can guide us all towards a more equal world.
We will talk to participants in the video about the power of love and positive intention in their own lives and in the fight for equality. They’ll share what it means to be part of a project that celebrates that in this chaotic world.
The result:
Mae Cromwell 