I’m a strategic leader with her roots in storytelling and strategy. I enjoy leveraging business objectives and strategic insights to guide teams to create compelling, specific, and resonate content that makes its target audience feel seen.

I'm adept in organizational transformations and the development of creative workflows that lead to culturally resonant, industry-recognized creative and wholly integrated brand experiences. I've defined and scaled global social brand voice and engagement strategy for some of the world's biggest brands.

People are complex, and our needs and desires are constantly evolving. That’s what makes my work challenging, and that challenge is what makes all of this fun and meaningful.