Sometimes I write things that get featured somewhere on the Internet. You can find them here.
Category: My Thoughts
Where revenue goals meets customer needs.
Originally published on LinkedIn January 5, 2018
Brands and marketing professionals need to ask one question more often: who is this product or experience for?
Authenticity
Originally published on LinkedIn February 7, 2017
Authenticity isn’t a gimmick. It’s what helps a story to stand out in the sea of content that’s flooding the Internet every day.
Intention
Originally published on LinkedIn February 29, 2016
Having a presence in this era is useless if a company doesn’t have a long-term vision and hasn’t taken the time to define its voice and its message.
Mae Cromwell 