Features

Published articles on consumer and content trends.

The state of the industry

My take on industry trends. 

 

Consumers Are People, And That Makes Them Unpredictable

In marketing, we create personas that are static and think about the customer journey as linear — from discovery and research to purchase intent. We don’t account for the greatest variable: human nature.  

Will the Sharing Economy Disrupt Retail?

The sharing economy has disrupted many industries and now the sights are set on retail. How can brands adapt?  

Five Keys To Building Consumer Trust Through Your Branded Content

Telling stories the target audience cares about can have a positive and lasting effect on key performance indicators (KPIs).

 

35 Branding Experts and Marketing Pros Reveal the Most Important Ingredient in a Successful Branding Strategy

“A successful branding strategy has to…” Marry the customer’s wants with the brand’s objectives. Too often, there’s a disconnect and it damages the relationship that brands are trying to build with their consumers.  

Amazon: King of Convenience

Amazon is creating experience that consumers then expect—and demand—from other companies.